“Only with strong roots can you grow into your potential”

Michael has always been a person that has placed a huge emphasis on health and personal development in his life, seeking to improve himself at every available opportunity. From a very early age sports were a major part of his life and he spent much of his youth traveling North America going from one sporting event to the next. He has been a part of state and national championship teams and has participated in international events. In the end he was able to achieve his childhood dream of becoming a Division I Scholarship Athlete. However, after developing some medical issues he was forced to leave the game he loved behind.  While one chapter of his life ended a new one was about to begin and it called for a new direction and new dreams.

Michael turned to books and became an avid reader consuming books from many different interests. After a short while it became pretty clear that subjects such as psychology, human behavior, health, communication, physiology and influence captivated his heart and mind. He was particularly drawn to books that helped him understand how the human mind and body worked and how he could use these powerful tools to become bigger assets in his life.  When it came to these types of books he had an insatiable appetite to learn more and more.  This appetite ignited into a full-blown passion.

He now had a new dream, to build a business utilizing his passion that focused on creating the type of value that would allow young athletes to reach a level of health, happiness and performance that they may have never thought possible. This led to the creation of La Verita, LLC.

"As an athlete and as a human being it's not about being the best in comparison to others. It's about the journey to achieve your potential. I believe that athletes grow into their potential by becoming aware of how their unique mind and body can be used most effectively in their sport and then simply putting this awareness into action. However, this same concept can be applied to any area of your life. The key is to never stop learning, never stop growing."
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"I know where I'm going and I know the truth, and I don't have to be what you want me to be. I'm free to be what I want." ~Muhammad Ali